The biggest livestream week of the year with a series of activities in order to connect creators together and increase creators’ performance.
Background
After the success of the livestream week for OTA Network first birthday, the team wanted to continue creating the same highly anticipated and interactive events. Therefore, with the aim to disruptively increase interaction rate between fans and creators, OTA Network organized Gold Week 2019 - the biggest livestream week in the year.
Objective
- Increase brand awareness
- Increase interaction between fans and creators
Activation
Gold Week is the second livestream event of OTA Network community, created not only by streamers but also a large production crew and organizer. The event gained an impressive reach and millions of interactions.
Results
Production hours: 15,827
Total Reach: 317,284,765
Total Engagement: 11,799,161
