A week of celebration for OTA Network with main activities within the gaming creators community.
Background
To mark the 2-year journey full of potentials and disruptive growth of OTA Network, a week of events was organized. A whole week of diversed and highly interactive online events was celebrated by both creators and fans.
Objective
- Raise brand awareness of OTA Network brand to gaming community
- Raise brand awareness of creators' brand
- Increase engagament between streamers and fans
Activation
A series of event was organized from May 1st to May 7th with the participation of all creators from OTA Network with the message “2light - Creating highlights with creators”. The 3 main activities are:
- Livestream race: Road to OTA Network birthday
- Surprise challenges with special gifts from OTA Network
- Gameshow: “Sinh nhat o nha - san con mua qua”
Results
- Every creator in OTA Network joined in the event
- Reach: 2,026,500
- PR articles: 16
- Special show:
Number of participated creator: 12
Reach: 305,551
Peak CCV: 1,299
Engagement: 12,733
