The livestream week celebrates OTA Network’s 1-year birthday in order to increase the creators’ performance.
Background
After 1 year of hard-working, OTA Network has successfully proved its powerful potentials and resources. Along with an offline birthday party for operation team and streamers, OTA Network also celebrated its first birthday with fans and followers through livestream event.
Objective
- Increase brand awareness
- Increase interaction between fans and creators
Activation
The livestream week was aired with all streamers from OTA Network with unique, charismatic content for thousands of viewers. The event was highly praised by fans with high reach and more than 350,000 watch hours.
Results
Numer of creators: 161
Total Reach: 12,000,414
Total Engagement: 54,394
